There's one born every minute
We all know horoscopes are crap - mostly harmless drivel but still a danger to one's immortal soul if taken with any seriousness. I suspect I could make a decent living making up platitudes like: "Venus is ascendent in Gemini, so now would be a good time to apply for a new job. Especially if you work in a bank". That sort of thing. I realise people get attached to their pets but is there really a market for people so attached to both their pets AND astrology that they would part with their bawbees by having Celestial Paws make up their pet's horoscope?
Apparently there is.